The AA

As the UK’s largest motoring organisation, the AA has been providing roadside assistance since 1905. With millions of members and more dedicated patrols than ever, the AA has people on hand to help members with everything form organising finances to buying a car.


Staff wellbeing and satisfaction were suffering due to uniform and delivery issues, getting them out to patrols was key.


Helm worked with the AA to redesign their uniform and get it to their people efficiently – and quickly.


Enabled the AA to improve wellbeing

Increased staff satisfaction

Streamlined interaction with AA patrols using CtrlCloud.