Carnival Corporation & plc is an American-British cruise company and the world's largest travel leisure company, with a combined fleet of over 100 vessels across 10 cruise line brands. Carnival UK operates the brands P&O Cruises and Cunard from their Southampton headquarters.
The Cunard fleet was being transferred from the States and there were too many products that sat between the P&O and Cunard brands.
We undertook a rationalisation project to remove duplication of products.